Pink Pantheress’s Mosquito
Experimental Typesetting
1 Typographic Poster
1 Magazine Cover
2024
The goal for this project was to choose a song with any message and to experiment with typesetting it in about 20 different ways, using 2 specific fonts. After settling on one type of variation, I had to apply that to a magazine cover (of any music-focused publication company) featuring the artist and the themes of this song. Then, I had to create a concept and typographic poster for a tour in which this artist joins an educational or motivational speaker who supports the themes of this song, but only using the fonts used in the initial experimental typesetting.
Essentially, I was kind of forced to work with only Futura (sans) and Baskerville (serif), and I was initially really worried about whether I’d be able to pull it off, since I tend to be drawn to complex fonts with expressive and illustrative qualities. However, this was a really great challenge as it helped me also simplify the rest of the design process and create what is probably the most minimalism-driven projects I’ve ever worked on.
The song I chose was Mosquito by PinkPantheress, a song that beneath the soft pop vocals and catchy drum n bass instrumental, focuses on this relatively new form of financial insecurity faced by individuals who have suddenly become very famous at very young ages because of their social media presence. This song is written by PinkPantheress as almost a poetic love letter to the immense income she has ammassed between the ages of 20-22 through her Soundcloud and TikTok fame. In the song, PinkPantheress speaks of this obsession with money, something that clearly everyone is conditioned to yearn, and addresses her fear of parting with it, either through her losing money or her dying without getting to use it to its fullest.
Because of the themes of this song, I wanted to have her tour for financial literacy, and invite Rupi Kaur - an Instagram-famous poet and speaker - to speak on this newfound springboard that has catapulted multiple people from multiple backgrounds into this kind of a tax bracket without them knowing exactly what to do with all this money. The tour would be sponsored by major British Universities, since the goal is to address the youth aged 17-27. A magazine cover for Billboard would feature overlaid images of PinkPantheress’ photos from her earliest magazine shoot and the album cover of her (then) newest project : Heaven Knows, that Mosquito was the lead single for.