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RAGE

Rage as a concept was built off of wondering if a chronically online generation would ever be prompted to pick up a print magazine and flip through actual pages of paper. The goal was to build an offline summary of what’s been “all the rage” in pop culture surrounding fashion over the 4 quarters of a year. “Growing from all the based and cringe of the past 25 years, Rage aims to enter the next quarter of the century with appreciation for the past and excitement towards the future (...) We collect articles, insights and excerpts from various posts, publications and interviews, and fuse them into a (...) moodboard of unparalleled adoration for what it means to exist online as a fashion (appreciator).”

The visual language is inspired by the internet. The type treatment is reminiscent of hyperlinks, but takes that a step further by using scale and width as the variables instead of colors and underlines. The interplay of text and images is reminiscent of popup ads, not just the ones that fit the existing grids of the website you’re on, but also the low-quality ones that flash bright and usually cannot fit most device dimensions as neatly. Some pages have neat columns while other pages have floating text boxes and unusual grid lines, most of the pages aren’t even the same colour. All of these decisions were made keeping in mind the goal of giving the articles their own quirks that can easily be identified and give the reader further visual cues that point to the end of a topic. Some columns are unable to fit more than a word, while others are crammed with less important filler words. Between justified text and low contrast colors, impact is clearly favored over legibility.

RAGE MAGAZINE

Back Cover

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RAGE MAGAZINE

Front Cover

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Inner Cover

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Editor’s Note

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